Brand Image — A strong brand image is a key strength for any brand. Over time, Nike has built a strong image as an ethical and customer oriented business. It is an innovative brand that is also known for its excellent marketing and for good quality products. Its swoosh logo sets it apart from the crowd of businesses.
The chocolate market in India is dominated by two multinational companies — Cadbury and Nestle. The national companies — Amul and Campco are other candidates in this race.
All these are leading national players. The multinational companies like the Cadbury, Nestle and Perfetti are the new entrants in the sugar confectionery market.
Management paradise There are several others which have a minor share in these two segments. According to statistics, the chocolate consumption in India is extremely low. If per capita consumption is considered, it comes to only gms in the urban areas.
For Xiaomi Pestle analysis, see Xiaomi Pestle. For Huawei Pestle analysis, see Huawei Pestle. Nevertheless, current macro trends actually favour Lenovo to expand global market share in the desktop, laptop and tablet computer markets if it can utilize its innovative strengths and market opportunities. In defense, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the retailers was the most likely cause of the reported case of worms. Weeks of wet weather preceding Lincoln's second inauguration had caused Pennsylvania Avenue to become a sea of mud and standing water. Thousands of spectators stood in thick mud at the Capitol grounds to hear the President.
This amount is very low compared to the developed countries where the per capita consumption is more than kg. Observing this fact it would not be appropriate to consider the rural areas of India as it will be extremely low. This low consumption is owing to the notion behind consuming chocolates.
Indians eat chocolates as indulgence and not as snack food. The major target population is the children. But as the century advanced the market stagnated.
This was the time when Cadbury launched its product- Dairy Milk as an anytime product rather than an occasional luxury. All the advertisements of Dairy Milk paid a full attention to adults and not children. And this proved to be the major breakthrough for Cadbury as it tried to break the conventional ideas of the Indians about chocolate.
He ordered an enquiry and went directly to the media with a statement. Over the following 3-week period, resultant adverse media coverage touched close to clips in print and on TV news channels. Sales volumes came down drastically in the first 10 weeks, which was the festival season; retailer stocking and display dropped, employee morale — especially that of the sales team — was shaken.
The challenge was to restore confidence in the key stakeholders consumers, trade and employees, particularly the sales team and build back credibility for the corporate brand through the same channels the media that had questioned it.
In defense, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the retailers was the most likely cause of the reported case of worms.
Consumers seemed to ignore their chocolate cravings. Remedy for the Worm Controversy A focused and intense communications program was implemented over the next six months to rebuild credibility and restore confidence among the key stakeholders.
In media, the key message that infestation was a storage-linked problem, not manufacturing related, found widespread acceptance. Sales volumes climbed back to almost to pre-crisis levels eight weeks after the launch of new packaging — a concrete step taken by the company to minimize the incidence of infestation.
This reflected consumer confidence in the brand and the company. The last two helped to restore faith in the corporate brand among the trade and employees. Marketing Challenges and Objectives The incident came close on the heels of a cola controversy where a scientific laboratory declared colas unsafe due to high levels of pesticide.
The jury was still out on that issue and so this incident acquired political overtones with parties decrying Cadbury as an irresponsible MNC.
The immediate objective was to get the following key messages across: Infestation could never occur at the manufacturing stage The problem was storage linked; this without alienating trade channels Cadbury Dairy Milk continued to be safe for consumption The challenge was to restore confidence in the key stakeholders trade and employees, particularly salespersons and build back credibility for the corporate brand through the same channels the media that questioned it.
Strategy It was decided from the start to address the issue head-on and take whatever steps were necessary to restore confidence. Having historically maintained a low profile with the media and let its brands and its performance speak for it, the company began to cultivate relationships with the media and turn it into an ally and a credible, independent endorser to rebuild stakeholder confidence.
Infestation is a storage linked problem. It is safe to eat Cadbury chocolates.Personal Computing Industry PESTEL Analysis February 2, By Abhijeet Pratap Filed Under: Marketing, pestel A PESTEL analysis of the global PC industry: Major players Dell, Apple, Lenovo, HP and ASUS.
In defense, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the retailers was the most likely cause of the reported case of worms. PESTEL Analysis is a strategic tool which has been utilized by the strategists and marketers to determine and analyze the external or Macro-environmental factors that could have positive and negative impact on Organization.
This article will discuss the PESTEL or PEST analysis of Lenovo to perform analysis of external. SWOT analyses. Here you can find 30 swot analyses of the best performing companies in the world. These SWOTs will provide some useful insight about the companies and will reveal their strengths, weaknesses, opportunities and threats.
Lenovo is a $30 billion electronics company and the world’s second-largest PC vendor.
It employs 30, people, operates in more than 60 countries and serves customers in more than countries. PESTEL_PESTLE Analysis of Lenovo _ Free PESTEL Analysis - Download as PDF File .pdf), Text File .txt) or read online. hi.